Crafting Winning Concept

Crafting Winning Concept

  • Date

    1 September, 2023

  • Time

    10:00 am ~ 07:00 pm

  • Location

    Bangladesh Brand Forum

This course delves into the intricacies of brand equity, its significance, and its role in shaping consumer perceptions. Participants will explore the equity building chain and understand where the concept formulation process fits within the larger brand-building framework. Through a combination of theoretical insights and practical exercises, participants will learn the art of crafting concepts that stand out in the market.

MAJOR TOPICS TO BE COVERED:

  • Brand Equity - what and why important?
  • Equity building chain - where concept sits?
  • Concept - what and how to write?
  • Concept testing - critical criteria for most trustworthy result.

BY ATTENDING THIS COURSE, PARTICIPANTS WILL:

  • Learn the in depth importance of Brand Equity.
  • Understand and learn deeply about Equity Building Chain
  • Be able to craft consumer winning concept.
  • Learn Concept testing for most trustworthy result.
  • Learn to plan consumer oriented Brand Concept.
  • Be able to build a deeper bond with customers
  • Be able to reshape how customers think and feel about a Brand
  • Learn to communicate better with the consumers

ABOUT FACILITATOR:

Galib Bin Mohammad is a seasoned Brand & Marketing professional with more than 18 years of experience. He is the former Head of Marketing of Arla Foods Bangladesh. Prior to joining Arla, he worked at Nestlé Bangladesh, Standard Chartered Bank, PRAN – RFL, and ACI, in various brand and marketing positions, handling big global brands and local Superbrands. Apart from being a passionate marketer, he is a history buff, a voyager and a hobbyist writer.

DOWNLOAD BROCHURE

Date: September 01, 2023
Registration Deadline: August 31, 2023
Venue: Gulshan, Dhaka
  

FOR REGISTRATION

Contact: +880 1743 836 608
Email:
training@bangladeshbrandforum.com