Effective Content Marketing: How to Ride A Unicorn

Effective Content Marketing: How to Ride A Unicorn

  • Date

    17 February, 2023

  • Time

    10:00 am ~ 05:00 pm

  • Location

    Bangladesh Brand Forum

BBF Academy is delighted to present the Training on Effective Content Marketing: How to Ride A Unicorn to be conducted by Shahriar Amin, Brand & Marketing Consultant.

Based on the upcoming book “How to Ride a Unicorn: A step by step guide to Content Marketing” this one-of-kind training on Content marketing will focus on turning a content struggler of today into a content marketing superstar of tomorrow.


1. Difference between Advertising & Content Marketing
 2. Content marketing & its importance
 3. Creating a Buyer Persona
 4. Defining a Consumer’s Journey
 5. Types of content needed
 6. Running a content audit
 7. Content strategy framework
 8. Content marketing brief
 9. 5 deadly content marketing sins
 10. Syncing Content Marketing with Influencer Marketing & SEO

Working Sessions:

1. Quiz 1: So you think you know Advertising?
 2. Quiz 2: So you think you know Digital Marketing?
 3. How to write a brief
 4. How to run a content audit
 5. How to create a buyer persona
 6. How to create a content calendar

Date: February 17 - 18, 2023
Registration Deadline: February 15, 2023
Venue: Gulshan, Dhaka

Download Brochure

For registration:
Contact: +880 1300 729 721
Email: training@bangladeshbrandforum.com