About:

In today's competitive landscape, grasping the complexities of branding is critical for businesses to stand out. This training programme delves deeply into the intricacies of brand equity, examining its role in moulding customer perceptions and fostering profitable growth. Participants will learn how to create unique brands, establish high-performance marketing strategies, and execute consumer-friendly campaigns.

• Major Topics to be covered:
• What is a brand – beyond definition

               Idea of brand

               Real life examples

               Idea of differentiators

• Why do we need a brand?

             Need in business and life

• Role of stories in a brand

             Stated and unstated stories

            Connecting stories to brands

            Using stories to tell brand stories

• What is a good brand?

             Good vs successful brands

• What are the elements that are essential for a good brand?

             Positioning

                    What it really is

                     How do you write a cohesive positioning statement

                     How do you know when to write one

             Personality

                     Brand as a person

                     Characteristics

                     Archetypes

                     Pitfalls

            Identity

                      Physical and beyond

                      Using sensorial

            Purpose

                       Demystifying purpose

                       Why is purpose needed

                       How do you find purpose

• Application of each segment “Brand You”

                 Writing a positioning statement

                 Assigning a personality

                 Creating an identity

                  Finding a purpose

By attending this course, participants will:

Gain a deeper understanding of brand equity and its importance.

Learn to craft consumer-winning concepts and positioning statements.

Understand the significance of storytelling in brand communication.

Discover strategies for developing brand personality and identity.

Acquire practical skills in brand strategy development and execution.

Explore the transformative power of purpose-driven branding.

Apply learned concepts to real-world scenarios for maximum impact.

Kaniska Chakraborty

Brand & Communication Professional

Kaniska Chakraborty, or KC as he is known, is a brand and communication professional with significant experience. He has worked in markets across the South Asian Association for Regional Cooperation (SAARC) in the space of advertising, research, and brand management. He has engaged with brands such as Lux, Sunsilk, Close Up, Lipton, Coca-Cola, Parachute, Tata Steel, The Telegraph, Exide batteries, Eveready Torches and Lights, Keo Karpin Hair Oil, ITC Hotels, Ananda Bazaar Patrika, The Daily Star, Dhaka Tribune, Bellissimo Ice Cream, Pepsi, bKash, Pathao among others. He brings on board exposures to various cultures and constantly tries to associate his learning with his work. He has been teaching brand and brand planning at Calcutta Media Institute.

Date & Time:

07th June 2024 , Class 1, 6:00 PM – 9:00 PM (Online)

08th June 2024, Class 2, 6:00 PM – 9:00 PM (Online)

22nd June 2024, Class 3, 6:00 PM – 9:00 PM (Online)

29th June 2024, Class 4, 6:00 PM – 9:00 PM (Online)

05th July 2024, Class 5, 10:00 AM – 5:00 PM (Offline)

06th July 2024, Class 6, 10:00 AM – 5:00 PM (Offline)

Registration Fee

BDT 40,000 + 15% VAT

Registration Deadline

JUNE 5,2024

Contact: +880 1620 292 898 +880 1925 969 444

Email: training@bangladeshbrandforum.com