About:
In today's competitive landscape, grasping the complexities of branding is critical for businesses to stand out. This training programme delves deeply into the intricacies of brand equity, examining its role in moulding customer perceptions and fostering profitable growth. Participants will learn how to create unique brands, establish high-performance marketing strategies, and execute consumer-friendly campaigns.
Idea of brand
Real life examples
Idea of differentiators
Need in business and life
Stated and unstated stories
Connecting stories to brands
Using stories to tell brand stories
Good vs successful brands
Positioning
What it really is
How do you write a cohesive positioning statement
How do you know when to write one
Personality
Brand as a person
Characteristics
Archetypes
Pitfalls
Identity
Physical and beyond
Using sensorial
Purpose
Demystifying purpose
Why is purpose needed
How do you find purpose
Writing a positioning statement
Assigning a personality
Creating an identity
Finding a purpose
By attending this course, participants will:
Gain a deeper understanding of brand equity and its importance.
Learn to craft consumer-winning concepts and positioning statements.
Understand the significance of storytelling in brand communication.
Discover strategies for developing brand personality and identity.
Acquire practical skills in brand strategy development and execution.
Explore the transformative power of purpose-driven branding.
Apply learned concepts to real-world scenarios for maximum impact.
Kaniska Chakraborty
Brand & Communication Professional
Kaniska Chakraborty, or KC as he is known, is a brand and communication professional with significant experience. He has worked in markets across the South Asian Association for Regional Cooperation (SAARC) in the space of advertising, research, and brand management. He has engaged with brands such as Lux, Sunsilk, Close Up, Lipton, Coca-Cola, Parachute, Tata Steel, The Telegraph, Exide batteries, Eveready Torches and Lights, Keo Karpin Hair Oil, ITC Hotels, Ananda Bazaar Patrika, The Daily Star, Dhaka Tribune, Bellissimo Ice Cream, Pepsi, bKash, Pathao among others. He brings on board exposures to various cultures and constantly tries to associate his learning with his work. He has been teaching brand and brand planning at Calcutta Media Institute.
Date & Time:
07th June 2024 , Class 1, 6:00 PM – 9:00 PM (Online)
08th June 2024, Class 2, 6:00 PM – 9:00 PM (Online)
22nd June 2024, Class 3, 6:00 PM – 9:00 PM (Online)
29th June 2024, Class 4, 6:00 PM – 9:00 PM (Online)
05th July 2024, Class 5, 10:00 AM – 5:00 PM (Offline)
06th July 2024, Class 6, 10:00 AM – 5:00 PM (Offline)
Registration Fee
BDT 40,000 + 15% VAT
Registration Deadline
JUNE 5,2024
Contact: +880 1620 292 898 +880 1925 969 444
Email: training@bangladeshbrandforum.com