Bangladesh Brand Forum (BBF) is an initiative with the vision: “Transforming Bangladesh through applying Branding Ethos among local corporate”.
With the WTO regime and global economic order reshaping to address the ever dynamic and changing hyper competitive world, only a robust economy can transform a nation like Bangladesh, which to a large extent is driven by local corporate. When these corporations are driven by branding philosophy 3 major shifts take place:
1. Long Term Focus: Through long term focus new dimensions begin to add in the way business are driven: Social Responsibility, Environmental Concern etc
2. Value Creation: Through their constant focus on value creation, corporations begin to appreciate creativity, innovation & other intangibles
3. Focus on Delivery: Corporations begin to realize that delivering and often exceeding the promise is more important than promise itself.